The Violets’ Giving Circle (VGC) this fall introduced a new advisor to the committee, Amanda Lovrien ’95, and established a new Associate Board consisting of six juniors to increase the organization of old archives. Along with having a goal to raise over $40,000 this year, the VGC also agreed to commemorate their 11 years of service with a documentary that features the organizations they have donated to in the past.
An experienced event planner, Lovrien said she wants to guide the girls in VGC in a way that mirrors her experience in the professional world. She said she believes that it is important that the meetings look and feel like a meeting she would attend at work.
“The committees are presenting weekly to the co-chairs, Alexa ’17 and Allegra ’17, and to the rest of the board and brainstorming similar to most departmental meetings I’ve had in the corporate world,” Lovrien said.
Currently, Lovrien owns her own company and works on the Sundance Film Festival, NFL Network events, BET, and private celebrity events. Her work began at the National Gallery of Art in Washington DC to hold private events for donors and openings of shows. Additionally, Lovrien holds ten years of experience at ESPN in the Special Events Marketing group, which has taught her the unpredictability of any given day.
She said she believes that preparing for the fashion show in March is right up her alley.
The theme for this year’s fashion show is Iconic American Women through the Decades. This theme encompasses the impact of influential women such as Amelia Earhart on American history. Each of the designers of the show has been assigned an iconic woman to inspire their fashion pieces. Some designers include Caitlyn ’18 and Kaitlyn ’17.
Although, the VGC has many resources available to them, they occasionally face challenges when raising money. The VGC wants to raise the profile of their organization as a fund distinct from the School’s funds.
“Parents at Marlborough receive so much notice on donations that they sometimes affiliate the Violet’s Giving Circle with Marlborough. The hardest part is differentiating ourselves from Marlborough,” Alexa said.
To revitalize fundraising, the VGC is making a short documentary to commemorate their eleven years of service. The documentary will be centered on the organizations the VGC has donated to in the past and will reach out to them for interviews.
Elizabeth ’17 expressed her opinion on how the VGC is doing this year.
“I think we are doing well. Although we face many challenges while planning for such a high-profile event, I believe we are doing our best to overcome them.” she said.